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Using Website Innovations to Meet Unrecognized Needs
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Stanford ECorner
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Description:
In order to match the specific personalities of customers with the specific personalities of their hotels, Joie de Vivre implemented a creative website innovation. Using an avatar and an...
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Description:
In order to match the specific personalities of customers with the specific personalities of their hotels, Joie de Vivre implemented a creative website innovation. Using an avatar and an online survey, the website is able to provide a hotel that is tailor made to fit the individual customer. In order to meet another unrecognized need of the customer, the site provides...
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Date:
Thu, 05 Nov 2009
Tags:
Chip Conley
,
Joie de Vivre Hospitality
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