Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t -- for small businesses, non-profits and big companies in the social media space.
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Chip Terry, VP & General Manager of Sales Intelligence at Zoom Info, explains that by understanding who your customers are and what segment you’re going after, marketing and sales can focus their efforts to be more useful to each other. Too often, he says, each department feels ignored by the ot...
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Do you feel like your sales and marketing departments are miles apart in their thinking? Michael Scher, founder and president of Frontline Selling, explains many of the reasons for these differences—everything from education to compensation can be a factor. To get them to collaborate, h...
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Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.
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In a follow-up video to 'The B2B marketing challenge,' TechRepublic’s Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it.
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Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the marketing department to monitor and motivate leads and encourage them into the sales cycle.
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BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ads.
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On The Spot: Jeep
