The 1960 campaign was the first to use televised debates. The images of John F. Kennedy and Richard Nixon helped decide the outcome of the election.
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The "Daisy" ad, one of the most famous political ads of all time, aired only once, but was replayed on the news and elsewhere throughout LBJ’s campaign. The ad implies that a Goldwater presidency could lead to nuclear war.
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On September 23, 1952 Richard Nixon, mired in a scandal involving bribary and campaign funds, went on television and saved his political career.
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Carter reminds his fellow southerners that there had not been a president from the deep South since 1848, in a radio commercial meant to appeal to the deep South. Ultimately Carter won this region, but Ford got more white southern votes.
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Another in the series of LBJ’s spots against Barry Goldwater. "Ice Cream" first aired on Saturday, September 12, 1964, days after the broadcast of the controversial "Peace Little Girl/Daisy" ad.
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