Morocco is trying to convince potential tourists to forget their money worries with a new campaign called "Moroccotherapy". The country’s tourism industry has been badly hit by the global economic crisis. Moroccan tourism advert ("The crisis, pollution, costs on the rise"). Morocco is trying a n...
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Morocco is trying to convince potential tourists to forget their money worries with a new campaign called "Moroccotherapy". The country’s tourism industry has been badly hit by the global economic crisis. Moroccan tourism advert ("The crisis, pollution, costs on the rise"). Morocco is trying a n...
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Mohamed Boussaid, Minister for Tourism, "Morocco is close to the European market, which is one of the biggest in the world, and the current crisis has shown that consumers' behavior is changing. They’re looking for destinations closer to hand." And they're looking for a bargain. At this luxury h...
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Nabil Houbbi, Travel Agent, "We’ve recorded a loss of around 50 or 60 percent on our usual traffic, as compared with last year's figures." But Morocco has been fighting back. Advertising campaigns, promotions right left and centre, and a drive for new markets.
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Monique and Marc, German tourists, "We came to Morocco because it was very cheap, the hotel and the flight. It was special offers. We’d go to any country in the sun, but this was the cheapest advertisement." Vicky, English tourist, "We did shop around for a good deal, and even whilst we're here,...
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