Chip Terry, VP & General Manager of Sales Intelligence at Zoom Info, explains that by understanding who your customers are and what segment you’re going after, marketing and sales can focus their efforts to be more useful to each other. Too often, he says, each department feels ignored by the ot...
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Do you feel like your sales and marketing departments are miles apart in their thinking? Michael Scher, founder and president of Frontline Selling, explains many of the reasons for these differences—everything from education to compensation can be a factor. To get them to collaborate, h...
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Scott Painter is former CEO of CarsDirect.com and founder and CEO of Zag, a technology and services platform that allows consumers to complete the entire auto-buying transaction online. Painter talks about his passion for e-commerce and why it’s important to transform the way vehicles a...
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Joan Kratz, senior vice president of marketing at Premiere Global, discusses how to manage people and technology to align sales and marketing teams with the goal of improving the overall sales process.
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Rick Blabolil, President of Marketing Innovators, says that incentives—not just money—are an important part of leadership and pushing boundaries.
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Frank Addante is the CEO of the Rubicon Project, a company whose mission is to keep the Internet free by making it easy for web publishers to monetize their online assets. Frank takes his experience as a 5 time startup founder who has guided one of his companies to IPO and two others to...
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Jon Bischke is a co-founder of eduFire, a tutoring resource for users who need access to educational platforms via the web. Bischke talks about the direction his company is headed and why classic marketing techniques are not necessary for his company.
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If an employee isn’t performing up to your expectations, it may be because you never explained what they are. Learn steps to clarify your employee's role—providing detailed written descriptions, giving examples, and giving feedback—and set your team up for success. If you have questions or sugge...
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You’ve been promoted! Congratulations--but guess what? Your former gossip pal is now your direct report. Learn 3 tips to smooth your transition to managing your new team of old friends. If you have questions or suggestions for future video topics, Leila wants to hear from you.
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According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it’s your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your ...
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How do you stay hungry when you’re already on top? Galpin Automotive Group has owned the number one Ford dealership in the world for 17 years running. It's done so by being an industry innovator, leading the charge in car customization and customer service and even creating a little show called ...
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