Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t -- for small businesses, non-profits and big companies in the social media space.
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www.pbs.org Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t -- for small businesses, non-profits and big companies in the social media space.
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Nov. 20 (Bloomberg) — Brian Marshall, an analyst at Broadpoint AmTech Inc., talks with Bloomberg Television about Apple Inc.'s marketing strategy for its iPhone. (This is an excerpt of the full interview. Source: Bloomberg) ... Marshall Discusses Apple’s iPhone Marketing Strategy: Video Au...
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Nov. 20 (Bloomberg) — Bloomberg’s Michele Steele reports on the success of Summit Entertainment LLC's Twilight movie saga, a vampire series that has so far made $384 million in global ticket sales. (Source: Bloomberg) ... Teen Girls' Love of 'Twilight' May Spur Marketing Change: Video Adve...
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Chip Terry, VP & General Manager of Sales Intelligence at Zoom Info, explains that by understanding who your customers are and what segment you’re going after, marketing and sales can focus their efforts to be more useful to each other. Too often, he says, each department feels ignored by the ot...
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Do you feel like your sales and marketing departments are miles apart in their thinking? Michael Scher, founder and president of Frontline Selling, explains many of the reasons for these differences—everything from education to compensation can be a factor. To get them to collaborate, h...
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Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.
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