In some cities tourism is the fuel that drives the fiscal engine and tourism marketing receives the majority of public funding. Such cities are typically known as destinations. In these communities the entire destination, or tourism, brand is often developed for and by its public sector tourism ...
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This process works to develop a brand that represents all the public (and often, private) sector entities in a community including economic development, the city, the chamber and tourism. ... "Community Branding" BrandPrint "Place Branding" "City Marketing"
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