The Guides Concerning the Use of Endorsements and Testimonials in Advertising hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, celebrities, and bloggers. The FTC is calling for these parties to openly disclose their relationships with the company or bra...
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Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need. To provide a solution for this growing problem, the Swedis...
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Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broad...
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Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it. Roth said the pur...
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There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false. First of all, small businesses do not always realize that they are c...
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It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertisin...
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Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books. The first is called Integration Marketing: How Small Businesses Become Big Businesses –...
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According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local. As Clement explains to WebProNews, local search is not just about la...
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Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them. Typically,...
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At PubCon in Las Vegas, Matt Cutts updates us on some recent developments at Google. He talks a bit about the impending arrival of the 'Caffeine' upgrade and touches on a new emphasis on site speed as a ranking factor. From the sound of it, speed is going to be a huge factor in SEO moving in to ...
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Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search. Although it is not a technical SEO book, it does contain high-level strategies for incorporatin...
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http://videos.webpronews.com ScriptLogic Corporation recently conducted a survey to learn how businesses and IT administrators will accept Windows 7. Althought 59.3 percent of those respondents are not planning to switch to Windows 7, Window 7 is still confident in their product. Do you plan on ...
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