Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap...
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Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that...
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Microsoft has a history of sending employee bloggers out into the online community to foster better developer and user relations. Nelly Yusupova interviews three prominent Microsoft bloggers, Ani Babaian, Sara Ford and Ariel Stallings, about how their Microsoft blogging builds a bridge between th...
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Susan Getgood presents a blogger outreach case study. The product was HP's Photo Books. Susan was the consultant on the initiative, and we'll also hear the point of view of the company (HP's Victoria Naffier) and one of the bloggers who was on their outreach list, Liz Gumbinner.
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Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not m...
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Weber Shandwick is at BlogHer 08 in San Francisco and will be interviewing everyone from bloggers to sponsors. Keep checking back for more videos!
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Last November General Motors approached podcasters The Manic Mommies about sponsoring the first-ever Manic Mommies Escape Weekend. GM’s sponsorship focused primarily on providing transportation options to attendees. Jill Whalen interviews GM's Natalie Johnson about GM's strategy for this ki...
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Real-live outreach programs from our attendees. A panel of experts offer constructive improvements...to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panel...
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Real-live outreach programs from our attendees. A panel of experts offer constructive improvements...to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panel...
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The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored...
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