The State of Content Advertising: The Players, The Options, The Best Practices Where is contextual advertising going? What’s hot, what’s not? What can you do today to make your content buys massively profitable? This roundtable discussion features some of the top minds in contextual ...
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11/5/09 The State of Content Advertising: The Players, The Options, The Best Practices Where is contextual advertising going? What’s hot, what’s not? What can you do today to make your content buys massively profitable? This roundtable discussion features some of the top minds in con...
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With the emergence of ad exchanges, agencies have developed "demand platforms" to conduct real-time valuation and bidding of display media. Are the roles of buyers and sellers blurring into a single role of media trader?Many agency demand platforms are pursuing "media substitutability" - that if...
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On Wednesday March 25th, 2009 at SES NY an audience comprised of small business owners, agency representatives and in-house advertising enthusiasts gathered for an informative panel entitled “Search Advertising 101”. The session was especially geared toward the search novice, with de...
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As more people are examining engagement as a measurement for online marketing, we are realizing that engagement cannot be broadly defined, but we can break down the definition into these three categories; recency, relevance and resonance. Hear how a number of online buyers and marketers are usin...
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As advertising companies diversify the services they offer there is considerable overlap in what used to be more clear-cut roles. It is becoming more and more difficult, even for industry insiders, to maintain a firm grasp on what the differences are between major players in the space and how th...
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On Wednesday March 25th, 2009 at SES NY an audience comprised of small business owners, agency representatives and in-house advertising enthusiasts gathered for an informative panel entitled “Search Advertising 101”. The session was especially geared toward the search novice, with de...
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