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How to Sell Value
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Description:
Julie Thomas, CEO of ValueVision Associates and author of “Value Selling,” explains what it means to sell on value, not price. Thomas says salespeople need to understand what each customer...
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Description:
Julie Thomas, CEO of ValueVision Associates and author of “Value Selling,” explains what it means to sell on value, not price. Thomas says salespeople need to understand what each customer considers a "good value" so they can play back their solution in that context.
(less)
Date:
Fri, 13 Nov 2009
Tags:
Selling Power
,
value
,
salesperson
,
price
,
customer
,
value proposition
,
solutions
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