Video Search Keynote at iHollywood by Tim Tuttle, CEO Truveo

Tim Tuttle started the video search engine Truveo in 2004. He sold the company to AOL in 2006 and still serves as its CEO and as an SVP at AOL Video. In this interview, Tim shares his thoughts on Truveo's growth over the past year, the explosion of online video, different ways of monetizing online video, Truveo's business model, and how Truveo differentiates itself from other video search engines such as Pixsy, Dabble, Clipblast, Pluggd and EveryZing. Tim also talks about how the acquisition through AOL has affected Truveo and the big trends in video search he sees evolve over the next 12 months. Finally, Tim explains how online video publishers can get their videos indexed by video search engines. To see Tim's pitch for Truveo, click here and to see Tim share some of his insights on being an entrepreneur click here.

Tim Tuttle is Vice President at AOL and is currently responsible for AOL’s video search technology initiatives. Tim joined AOL through its December 2005 acquisition of Truveo, Inc., a company he founded and where he served as CEO. As CEO of Truveo, Tim managed the company’s strategic and business direction as well as product development for Truveo’s industry-leading video search engine.

AOL Video Search Chief to Content Creators: Use Rich Text Annotation to Get Clips Found At the Streaming Media West Conference on Tuesday, I had the good fortune to chat with keynote speaker Tim Tuttle, a pioneer in online video search. Tim founded the San Francisco-based Truveo and sold it to AOL earlier this year. He now heads video search for AOL and is a Vice President. Tim explained to me the approach of AOL and urges content developers to take advantage of the API's offered for free by AOL to maximize search. I asked him which form of online video is more searchable: Flash or downlodable files. He says it doesn't matter, but providing "rich text" or meta data is key to making video easy to find. See this video on Beet.TV: http://www.beet.tv/2006/11/aol_video_searc.html

AOL VIDEO - UNDERSTANDING MODERN VIDEO SEARCH ENGINES, with Timothy Tuttle, Co-Founder, Truveo, Senior Vice President, AOL Video. Tim is Vice President of AOL Video and former Chief Executive Officer of Truveo. Tim is responsible for AOL video search technology initiatives. Tim founded Truveo in 2004 and led its strategic, business and product direction until its acquisition by AOL in December of 2005. Prior to Truveo, Tim was a founder and CTO of Bang Networks, a company that pioneered streaming technology for real-time web applications. He served as a research staff member at Lucent Bell Laboratories where he oversaw projects in data mining and video-based web applications. He also served as research director at Kenan Systems Corp, where he managed technology research initiatives with web applications, database systems and networking. --- Recorded at the www.iHollywoodForum.com SEARCH AND MEDIA CONFERENCE, July 20, 2007, Hollywood, California. Content produced by www.MediaArchives.com

Video Search is More Akin to Browsing, Truveo's Tim Tuttle Says Video search is different than search, it's more akin to browsing and finding interesting content: It's largely a process of discovery. Key to an solution is the user interface, and Truveo, the AOL search unit, has set the standard with its recent relaunch. I was in San Francisco earlier this month to speak with Timothy Tuttle, the founder of Truveo and a pioneer in video search. This is the third and final segment of my interviews. Tim explains the fundamental difference in video versus text search. And, he outlines where search will evolve. --- Andy Plesser Posted on Friday, August 31, 2007

Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web" I was in San Francisco on Monday afternoon to meet with video search pioneer Timothy Tuttle to get a preview of a very impressive new video destination site from AOL's Truveo unit. It's based on the search and categorization platform developed Truveo a company founded by Tim in 2004 and acquired by AOL last year. The site went live late last night. Truveo has largely been a back-end search platform for AOL, Microsoft and hundreds of other companies. The Truveo platform powers searches by 40 million users per month. Tim said that after being a successful "solution," he is pleased that Truveo is now a destination. The offering of sources is enormous -- from entertainment and news from broadcast channels, to vertical broadband video to a vast amount of user generated video. Tim told me that the site has nearly all of YouTube has been indexed. The aim is to search and index "all the video on the Web," he told me. The site allows all sorts of personalization around themes, interests and sources. It's customizable with RSS feeds. Breaking news is organized really well -- the videos from the Peru earthquake went up really quickly. The videos are indexed with thumbnail images which link back to the native players with the existing in-stream ads unaffected. There are pretty simple tools that allow content creators to be more effectively searched by Truveo. I love this headline from Variety: "Mammoth Portal to Combat Google!" Brad Stone at The New York Times calls it a "One-Stop Video Shop." And, yes, the Beet.TV index looks pretty good! It's pretty interesting to see how the purple clips are organized in channels from our video sharing sites including Blip.TV, YouTube and Google Video. The details were just released by the company. -- Andy Plesser Posted on Thursday, August 16, 2007

Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web" I was in San Francisco on Monday afternoon to meet with video search pioneer Timothy Tuttle to get a preview of a very impressive new video destination site from AOL's Truveo unit. It's based on the search and categorization platform developed Truveo a company founded by Tim in 2004 and acquired by AOL last year. The site went live late last night. Truveo has largely been a back-end search platform for AOL, Microsoft and hundreds of other companies. The Truveo platform powers searches by 40 million users per month. Tim said that after being a successful "solution," he is pleased that Truveo is now a destination. The offering of sources is enormous -- from entertainment and news from broadcast channels, to vertical broadband video to a vast amount of user generated video. Tim told me that the site has nearly all of YouTube has been indexed. The aim is to search and index "all the video on the Web," he told me. The site allows all sorts of personalization around themes, interests and sources. It's customizable with RSS feeds. Breaking news is organized really well -- the videos from the Peru earthquake went up really quickly. The videos are indexed with thumbnail images which link back to the native players with the existing in-stream ads unaffected. There are pretty simple tools that allow content creators to be more effectively searched by Truveo. I love this headline from Variety: "Mammoth Portal to Combat Google!" Brad Stone at The New York Times calls it a "One-Stop Video Shop." And, yes, the Beet.TV index looks pretty good! It's pretty interesting to see how the purple clips are organized in channels from our video sharing sites including Blip.TV, YouTube and Google Video. The details were just released by the company. -- Andy Plesser Posted on Thursday, August 16, 2007

Truveo, the video search engine that's spent the last 18 months powering other sites, is set to unveil Thursday its new strategy to be a destination site for videos across the Web. While many companies opt to provide software and services as a third-party provider -- which is often the easier road to take given how difficult it is to gain traction as an online destination site - Truveo apparently sees the opportunity to dominate a space that has not produced any clear winners. Truveo, which was sold to AOL last year for $50 million, now has 40 million monthly unique visitors, 40 million videos indexed across the Web, about double the number of videos a couple months ago. Half the videos come from user-generated video sites, like YouTube.com. Clearly, Tim Tuttle, Truveo's co-founder and CEO and SVP of AOL video doesn't want to end up like Inktomi, the hot Web search engine that could have been the top consumer destination search engine if it didn't lose its way by focusing on providing third-party features for other portals, such as Yahoo. Google started off providing search for other companies as well.

Recorded at the www.iHollywoodForum.com SEARCH AND MEDIA CONFERENCE, July 20, 2007, Hollywood, California. Content produced by www.MediaArchives.com --- AOL VIDEO – UNDERSTANDING MODERN VIDEO SEARCH ENGINES, with Timothy Tuttle, Co-Founder, Truveo, Senior Vice President, AOL Video. Tim is Vice President of AOL Video and former Chief Executive Officer of Truveo. Tim is responsible for AOL video search technology initiatives. Tim founded Truveo in 2004 and led its strategic, business and product direction until its acquisition by AOL in December of 2005. Prior to Truveo, Tim was a founder and CTO of Bang Networks, a company that pioneered streaming technology for real-time web applications. He served as a research staff member at Lucent Bell Laboratories where he oversaw projects in data mining and video-based web applications. He also served as research director at Kenan Systems Corp, where he managed technology research initiatives with web applications, database systems and networking.

The Secrets of Searchable Video Revealed by Dr. Tim: RSS/XML Feeds and Rich Text Annotation Do the Trick Timothy Tuttle, who is the founder of Truveo, now a unti of AOL, is one of the pioneers of video search. He recieved his doctorate at MIT while working in the Artifical Intelligence Lab. Truveo picked a pretty nice review today in the Wall Street Journal in a column penned by Walt Mossberg's sidekick Katherine Boehret. She writes it has the "best interface." I caught up with Dr. Tim in his San Francisco office earlier this month. My question was simple: How do small content creators become more searchable on Truveo. First thing is setting up RSS Media and XML Feeds is key and Truveo provides free tools for this. The most fundamental aspect of successful search is accurate and extensive text annotation. -- Andy Plesser Blip.TV Gets Rave Review from PC World Congrats to Mike Hudak, Dina Kaplan and the crew at Blip.TV for grabbing the top spot in PC World's ranking of the top 200 video sharing sites. We think you guys are great and a terrific partner for Beet.TV. Posted on Wednesday, August 22, 2007