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產品是一份倫敦的周日報章,它的廣告是一場革命性的男女激戰。 報紙和男女打仗有乜關係? 關係就在於這份周日報章隨報附送的一本男人雜誌和一本女人雜誌。於是廣告人就將"周日、男人、女人、雜誌"拉上關係。 我們都承認男人、女人來自不同的星球,千百年來我們都在明爭暗鬥,直至某個星期日,男人、女人都靜下來,因為各自都找到一本屬於自己的雜誌。 這廣告主要在周日倫敦的戲院播放,可以想像一對夫婦在觀賞這廣告時,勾起兩人平日的大小鬥爭,定必產生會心微笑。 這樣地去sell一份報紙,這樣地利用兩本雜誌去sell一份報紙,實在比再去sell"揭露真相"和"第一時間搶先報導"來得有趣,來得別有滋味。 Advertiser: Mail On Sunday Title: Battle Agency: BBH, London Director: Traktor
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產品是一份倫敦的周日報章,它的廣告... (more)
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