I created this commercial with the objective of focusing on the two major ingredients of the product: cream and natural oil. As women, what we look for in a body wash is moisture for our skin. These two ingredients are definitely, if anything else, synonyms of moisture. I have titled the ad as such, and wish to emphasize the product’s benefits as a response to a market need, with a strong brand and product emphasis. The elements I have used:1. Oil drops into the cream, resulting in the perfect blend of moisture2. Copy / Text: “moisturizes skin better than any regular body wash”, to position the product at the desired level. 3. Close up of products (clearly see all three SKUs), tied in to copy: “the ultimate moisture from Dove”.4. Finally, the Dove website to promote traffic to the product’s site, and closes with the Campaign for Real Beauty spot. This to me is very important, as it separates the Dove brand from the rest, telling the market that “Dove really cares for...