nba's popularity set to rise and rise in china... bmw sauber aim to threaten the ferrari-mclaren f1 stranglehold... and poor visibility doesn't stop the snowboardcross world cup. nba china *mandatory three-second courtesy "nba entertainment". use within 72 hours. the nba has enjoyed huge popularity in china since the first games were played here in 2004. its stock is now set to rise even higher with the formation of nba china. five major partners will invest 253 million us dollars for 11 per cent of the company, which will handle everything from marketing and merchandising to tv deals, in preferred equity. lebron james of the cleveland cavaliers says the potential is obvious. soundbite (english) "i've been there probably the last two or three summers and i've experienced how they love the game of basketball. television-wise, they don't get an opportunity to see a lot of games so now they are going to see a lot of games, and they love the game." supercaption: lebron james, cleveland...