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企業為把握Web 2.0及電子商務所帶來的商機，爭相投入鉅額資金於市場推廣項目上，然而面對如何取得最大投資回報的挑戰，卻往往茫無頭緒。傳統網站分析方案只能提供部分資訊，如個別關鍵字的點擊率等，但網絡市務人員尋求的，卻是一套端到端的完整方案，讓企業可清楚掌握瀏覽者的行為，對所有市場推廣活動的成效均一目了然，從而協助改進客戶體驗、提升客戶轉化率，繼而增加盈利。
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Coremetrics進駐大中華市場之發展策略
企業為把握Web... (more)
Channel:YouTube Category:Technology Views:2
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