A video camera that prizes simplicity over high end functionality is hoping to mimic its impressive U.S. debut in other markets. MOREINFO: The low-cost video camera comes with a retractable USB memory port and pre-installed software to allow for fast and easy uploading of videos to YouTube and social networking sites. Reuters European Technology Correspondent Matt Cowan spoke to Pure Digital CEO Jonathan Kaplan. SCRIPT: As the Wii phenomenon proved, outperforming your competitors in the technology space is sometimes less about state of the art specs, or more to do with how your concept clicks with consumers. This less is more approach is gaining further momentum with the Flip Video Camera. The video you're watching now was shot on the simple, sturdy device. Already somewhat of a surprise success in the U.S. the Flip Ultra is now making its way to the UK. Pure Digital CEO Jonathan Kaplan explains just what sets it apart from the higher end models of camcorder. SOUNDBITE:...